SEO is the process of optimizing your website by increasing the quality and quantity of its traffic. SEO produces organic results (as opposed to paid results).

SEO process when optimizing a client website are:

Website Audit

Targeted keyword research

On-page optimization

Off-page optimization

Competitor analysis

Content development

Reporting

Search engine rankings start to improve at the three-month mark. However, some less competitive keywords may rank as early as four to six weeks.

If your website is new, it may take up to six months to see significant changes in the ranking and traffic. Old websites with a strong backlink portfolio tend to rank faster once SEO efforts began, provided that it was not penalized by Google.

The ideal trajectory is seeing SEO improvements over time. That’s why, at Optimind, our results promise is referred to as progressive.

Our in-house SEO specialists would build links as organically as possible throughout the campaign period. For the next campaign period, which is every six months or one year, we will build on the results of the previous campaign to improve the results of the current campaign. In this way, we can keep the rankings for the longest time possible.

Please be reminded that your competitors might be (or are already) making optimization efforts as well. So there’s a high chance that your rivals may capture the ranking positions that were once yours.

While we cannot guarantee #1 rankings (as no other SEO company in the Philippines could), we promise to deliver our package inclusions.

Google and other search engines use algorithms that affect the overall ranking of a website and its pages. Not to mention, there are more than 200 ranking factors and more ranking signals.

While at it, please beware of SEO companies that claim to guarantee #1 rankings. Chances are, they are using black hat SEO, which results are only temporary and may even lead to manual actions (Google’s term for punishment) such as de-indexation.

SEO is a valuable investment for businesses because it boosts visibility, attracts targeted traffic, is cost-effective, offers long-term benefits, builds credibility, and adapts to changes in search engine algorithms, making it an effective strategy for increasing online visibility, attracting targeted traffic, and generating leads and sales over the long term. If you pay for Ads, You gain traffic. But if you stop paying, you lost traffic.

Most businesses need SEO to thrive. Because many purchasing journeys involve search.

Take a niche product like “premature baby clothes.” Semrush data shows that this term alone gets around 1,300 monthly searches in the U.S.

Without SEO, it’s likely that your competitors will outrank you for relevant keywords. And you miss out on valuable exposure and traffic.

When launching a new website, it can take up to a year for Google to determine where you should rank. In this time, you’re likely to experience strong ranking fluctuations.

The time it takes to rank high for a given query depends on the amount of resources you allocate and the level of competition.

And rankings can be limited by your brand’s overall authority.

Social media is not a Google ranking factor. Google does not take shares, followers, or engagements into account when determining website rankings.

But, social media marketing can have an indirect impact on SEO:

Social media content can appear in SERPs. So, it provides another way to improve your brand’s search visibility.

People who engage with your brand on social media may be more likely to search for your brand on Google. And engage with your search results.

Social media allows you to collect feedback and metrics that can influence your SEO strategy. For example, you can see which content topics your audience prefers.

Plus, Bing does take social signals into account when determining rankings. And other search engines might do the same.

The costs of SEO services in the Philippines greatly vary from one company or package to another. Charges  P30,000.00 (USD 526.00++) for our basic SEO package. We also offer customized SEO packages to suit your needs. You don’t need to pay any monthly “maintenance” fee on top of the actual cost of the package availed.